Triumph’s "Trident 800: Made to Upstage" campaign repurposed footage from a previous Trident 800 shoot, giving the existing material a completely new visual identity and feel. Working with the Creative Director, I helped shape the editorial direction around a more refined and cinematic approach, combining striking black-and-white footage with carefully selected beauty shots of the bike. I edited the campaign’s 30-second hero film, alongside a 15-second cutdown and a 6-second non-skippable YouTube advert, adapting the pacing and storytelling of each version to work within its specific duration.

The hero film was adapted across multiple aspect ratios and platform placements, creating 16:9, 9:16, 4:5 and 1:1 versions for YouTube, Instagram, Facebook and other social placements. Each version was carefully reframed and re-edited to preserve the strongest visuals and key messaging within each format, rather than simply resizing the original film.