Triumph’s TR Series: Accept Nothing Less campaign refreshed existing footage from a previous campaign to create a new suite of assets around the TR Series. Working with the Creative Director, I re-edited the existing footage with a fresh visual and editorial approach, selecting the strongest shots and reshaping the pacing, music and storytelling to give the campaign a renewed feel.

Additionally, we created a series of short teaser films designed to build anticipation ahead of the bike’s launch on social media. These edits focused on revealing glimpses of the bike and key visual details without giving too much away, using tight pacing and music to create a sense of intrigue and excitement. The teasers were adapted into multiple aspect ratios for different social placements, ensuring the creative worked effectively across each platform.