Primark’s " The Stronghold" collection was captured through a behind-the-scenes film designed to give audiences an authentic look at the people and process behind the campaign. The video followed the collection’s designer during the photoshoot, giving viewers a candid insight into the creative process and the atmosphere on set. I edited the film, combining the designer’s informal interview with candid behind-the-scenes footage to create a natural, fly-on-the-wall feel, using pacing, cutaways and authentic moments to make the viewer feel part of the shoot.