I worked as the Video Editor on HelloFresh UK's 'Let the Food Do the Talking' campaign, a brand campaign built around a cast of characterful ingredients to showcase the quality of HelloFresh's recipes through humour and family mealtime moments. I edited a range of commercial and social media deliverables, creating multiple versions for platforms including YouTube and Meta while ensuring each cut felt engaging, polished and true to the campaign's creative vision.

Alongside the 30 second commercials, we also supplied 20, 15, 10 and 6 second
cutdowns, adapted to various aspect ratios for YouTube, Meta and other social platforms.