Client: HelloFresh
Agency: Drummond Central

I worked as the Video Editor on HelloFresh UK's 'Let the Food Do the Talking' campaign, a brand campaign built around a cast of characterful ingredients to showcase the quality of HelloFresh's recipes through humour and family mealtime moments. I edited a range of commercial and social media deliverables, creating multiple versions for platforms including YouTube and Meta while ensuring each cut felt engaging, polished and true to the campaign's creative vision.