Client: Bellway
Agency: Drummond Central

I worked as the Video Editor on Bellway's 'What If...' campaign, an emotionally led brand campaign encouraging homebuyers to imagine life in a new Bellway home. I edited the hero film alongside a suite of campaign deliverables for TV, digital and social platforms, creating multiple versions while helping shape the pacing, emotion and storytelling throughout the campaign, which ran across ITVX, Sky AdSmart, YouTube and social media.