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In addition to the hero VOD and retargeting ads, I edited a series of 15-second social assets tailored to each of the campaign’s four target audiences. Created for Instagram Stories and Feeds in 9:16 and 4:5 formats, each edit used audience-specific footage and on-screen subtitles, with no voiceover, to quickly communicate the idea of finding a home that feels right for you.
BELLWAY HOMES
"WHAT IF?"
Client: Bellway Homes
Creative Agency: Drummond Central
Video Editor: Phoebe Clarke
Campaign: What If?
December 2025
Bellway Homes’ "What If?" Boxing Day campaign encouraged people to imagine the possibilities of life in a new home, focusing on the everyday moments and memories that make a house feel like home. I worked as the Video Editor, editing the 30-second hero film alongside a range of digital and social deliverables, shaping the pacing, performances and storytelling to create a warm, understated human feel. The campaign launched across ITVX, Sky AdSmart, YouTube and social media.
I also edited a suite of retargeting programmatic ads designed to re-engage audiences who had previously interacted with the campaign. These shorter edits were adapted for a range of digital placements across the web, helping maintain the campaign’s "What If?" message while delivering more targeted messaging to potential homebuyers.
Hero Commercial:
Retargeting Programmatic Ads:
Paid Social Assets:
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