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In addition to the hero VOD and retargeting ads, I edited a series of 15-second social assets tailored to each of the campaign’s four target audiences. Created for Instagram Stories and Feeds in 9:16 and 4:5 formats, each edit used audience-specific footage and on-screen subtitles, with no voiceover, to quickly communicate the idea of finding a home that feels right for you.
BELLWAY HOMES
"FEELS LIKE HOME"
Client: Bellway Homes
Creative Agency: Drummond Central
Video Editor: Phoebe Clarke
Campaign: Feels Like Home
May 2026
Bellway Homes’ "Feels Like Home" Spring 2026 campaign was created to launch and bring their refreshed brand identity to life. Built around the idea that a home is a blank canvas for the life you bring to it, the campaign used warm, human storytelling to connect with four distinct audiences; from first-time buyers and growing families to down-sizers and those ready for a change.
Working closely with the Creative Director and wider team, I edited the campaign’s hero commercial and a range of social deliverables, developing multiple versions tailored to different audiences and platforms. My role involved shaping the story, selecting and pacing footage, refining the emotional moments and adapting the creative across formats and platforms.
The campaign ran as a 30 second VOD commercial on ITVX, alongside re-targeting programmatic ads for Meta, TikTok and YouTube, all of which were adapted to various aspect ratios.
Hero Commercial:
Re-targeting Programmatic Ads:
Paid Social Assets:
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